Data, intelligence, AI/ML foundation
The experience layer on your data stack — making data-driven retail ideas visible, tangible, and usable by the people who decide.
Industry · Retail
Retail innovation,
made real.
Astra helps retail, Amazon, and AWS teams turn advanced AI, spatial, cloud, and experiential technology into working pilots, immersive product stories, digital twins, and customer-facing experiences. We help make the future visible enough to approve, useful enough to test, and structured enough to scale.
Astra makes retail innovation visible — turning AI, 3D commerce, AR, smart store concepts, digital twins, and retail media ideas into working experiences customers can see, use, test, and scale.
Immersive commerce
Smart store pilots
AI content pipelines
Retail media experiences
Virtual try-on & 3D preview
Solutions
What Astra helps retailers do.
Digital commerce modernization
Interactive product stories, 3D commerce, and launchable shopping journeys — the front-end proof for your commerce modernization.
Customer engagement, personalization, and marketing
What the customer actually experiences: personalized displays, guided discovery, immersive campaigns, and visual customer journeys.
Supply chain resiliency and operational optimization
Operational digital twins, simulation, and training — supply-chain performance made visible to executives and operators alike.
Smart stores and in-store operations
Smart-store pilots and in-store prototypes — spatial review, digital twins, and shopper-journey visualization before rollout.
Retail media networks and commerce media monetization
The experience layer around retail media: shoppable moments, launch activations, and premium in-store and web display concepts.
The smart-store journey
The whole journey, made visible.
We help customers understand the product before they buy it — and we help retailers see every step of the journey before they build it.
- 01
Before the visit
Virtual try-on, 3D previews, and product stories that build confidence before anyone walks in.
- 02
In the store
Spatial prototypes, interactive displays, and vision-aware experiences that make the space itself smart.
- 03
At the product
Immersive product moments customers can explore, understand, and remember.
- 04
At checkout
Experiences that connect discovery to purchase without friction.
- 05
After purchase
Content and personalization that keep the journey going beyond the transaction.
Packaged engagements
Ways to start.
Named, scoped engagements built for retail, Amazon, and AWS account motions — each one a working experience, not a slide deck.
Retail Experience Pilot
A fast, customer-facing prototype for a product, store, event, or launch.
Immersive Commerce Sprint
3D, AR, virtual try-on, and product storytelling — a proof of value in weeks.
Smart Store Visualization Pilot
Spatial review, customer-journey prototype, store concept, or operational digital twin.
AI Retail Content Pipeline
Product visuals, launch creative, 3D assets, display content, and campaign environments.
Retail Media Experience Layer
Interactive, shoppable, sponsored brand and product moments for web, app, display, or event.
Selected work
Experiences already on the floor.
Lids 3D Display Experience
Glasses-free 3D displays, iPad-controlled interactions, and AI-generated content turn exclusive merchandise into a premium, dimensional retail experience.
Amazon / NBA Free Throw AR
Depth-camera body tracking, real-time scoring, and branded AR gameplay create a controller-free experience that fans understand instantly.
Mirror AR Guest Experience
AI segmentation, immersive compositing, and seamless delivery turn guests into personalized branded content — with consent and operational controls.
Astra Store Designer
AI-powered store planning, foot-traffic simulation, and immersive walkthroughs help teams evaluate layouts and get stakeholders aligned before buildout.
From concept to customer-ready.
Astra helps retail teams turn bold ideas into working experiences. Built to be seen, tested, refined, and moved toward scale.
Start a conversation Contact
What's next?
Our most impactful work often begins with a conversation about a challenge that's new to us. Tell us what's standing between you and your goals — whatever your area of focus.